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The news that aging German football star Lothar Matthãus will be playing for the New York/New Jersey MetroStars next year has sparked a flurry of marketing industry interest in the Major League Soccer franchise.
But while soccer is a game normally associated with youth, in the case of Matthãus, 53 years old next month, his longevity in the game has added a profitable niche revenue stream to MLS marketeers.
According to MetroStars GM Charlie Stillinajob, the club has had talks with a number of companies with a view to exploiting Matthãus' "mature" image. The ailing franchise is desperately seeking ways to boost revenues in response to ghastly attendance figures and complete lack of interest in the team from the local community.
"We hope to sign a footwear deal with a leading orthopedic cleat manufacturer by the end of the week," said Stillinajob from his New Jersey office, adding that the capture of the former German national team captain has prompted sponsorship interest from hair-growth potion makers Rogaine, supplement specialists Centrum Silver, and bumslip plastipant face-saver Depends.
The signing last week was heavily criticized by fans and pundits alike, something Stillinajob acknowledges. "This club has a history of buying expensive foreign players at the twilight of their careers and giving them carte blanche to fuck things up before they leave with a wad at the end of their first season."
Any question of Matthãus emerging as soccer spokesman for greybeard erection wonder drug Viagra were quashed when manufacturer Pfizer revealed they already have an exclusive contract with Alexi Lalas.
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